The Little Book of B2B Brand - Upp B2B

The Little Book of B2B Brand

The Little Book of B2B Brand is a fun A-Z guide to key branding themes, offering really useful insight for b2b marketing professionals looking to take their brands to the next level in 2017.

Gain a top level understanding of key brand ‘language’ from ‘A’dvocacy to the ‘Z’ero moment of Truth.
Learn how other b2b brands are differentiating themselves in new ways to drive business growth.
Understand how to develop a more ‘emotional’ brand proposition that instantly connects with your audiences.