Qualsys - Upp B2B

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Qualsys

Can software be repositioned as a partnership?

Qualsys helps businesses reach their potential through quality management, risk management, compliance and governance. Their software is used by more than 500,000 people in 120 countries every day.

Our brief

“We’re known for our software product, but we really sell our expertise. Help us claim the equity back from our software tool and place the emphasis on our company brand.”

A reliance on digital advertising was increasingly expensive, and Qualsys wanted to develop an inbound marketing approach to attract and convert customers to their new products and services.

Our brief

“We’re known for our software product, but we really sell our expertise. Help us claim the equity back from our software tool and place the emphasis on our company brand.”

A reliance on digital advertising was increasingly expensive, and Qualsys wanted to develop an inbound marketing approach to attract and convert customers to their new products and services.

The delivery

  • Through internal brand workshops, customer interviews and competitor research we identified key themes that were then used to define Qualsys’ brand essence, personality and customer proposition.
  • We developed a bright, confident visual identity to embody these brand elements. This formed the basis of a new website that integrates WordPress with HubSpot pages for an optimised inbound marketing content system.

The delivery

  • Through internal brand workshops, customer interviews and competitor research we identified key themes that were then used to define Qualsys’ brand essence, personality and customer proposition.
  • We developed a bright, confident visual identity to embody these brand elements. This formed the basis of a new website that integrates WordPress with HubSpot pages for an optimised inbound marketing content system.

Key results

  • In the first month, the conversion rate on the site increased by 65% year on year.
  • There was a 76% increase in form submissions during the same period.
  • The site also delivered 93% more contacts, year on year.

Key results

  • In the first month, the conversion rate on the site increased by 65% year on year.
  • There was a 76% increase in form submissions during the same period.
  • The site also delivered 93% more contacts, year on year.

Kind words and warm applause

“I highly recommend Upp’s brand creation process. It was great to get everyone in a room and work out why we come into work every day.

“Upp produced some really great copy that’s now used across the business and in our brand-essence documents. They were a great partner throughout the project.”

Emily Hill, Qualsys

Kind words and warm applause

“I highly recommend Upp’s brand creation process. It was great to get everyone in a room and work out why we come into work every day.

“Upp produced some really great copy that’s now used across the business and in our brand-essence documents. They were a great partner throughout the project.”

Emily Hill, Qualsys

Ready to start your journey Uppwards?

If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.

Get in touch

Get in touch



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