Spark a more powerful brand presence
If you want your B2B brand to really land, consistency is everything. That means showing up with the same clarity, energy and intent across every brand touchpoint. Enter: the brand audit. At Upp, we dig into how your brand shows up - everywhere - and build a clear, no-fluff framework to align everything with your brand goals. And when it’s time to turn that strategy into action? We’ll help create the assets that spark attention and send your brand into orbit.Fuse brand power with impactful strategy
At Upp our B2B brand touchpoints audit will give you an independent and unbiased view on how the world interacts with your brand. We capture data from external sources, reviews and brand mentions to help you to spot check challenges and identify opportunities that will give you a better competitive edge.Here’s what our audit can do for you:
- Identify all brand touchpoints and interactions even if they’re not immediately obvious.
- Analyse the brand sentiment across all your social touchpoint engagements to understand what your customers and other stakeholders think about your brand and business.
- Assess your brand’s performance and get a clear view of your brand’s positioning by analysing search trends and equity.
- Adapt touchpoints to align with your brand strategy and to ensure 360 brand consistency.
- Analyse competitor branding efforts to expose opportunities you can use to your advantage.
- Assess how your brand attracts and retains talent through internal and external sources like Glassdoor.
How do we stack up?
For over two decades we've been firing up audiences with powerful creative thinking that resonates. Take a look at some of our award-winning work for B2B brands that made people sit up and take notice.
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Igniting powerful B2B thinking
Our blog is a collective space for the team to talk insights, trends and the things that really get us fired up in B2B. We hope you find something that ignites your own thinking. View our insights hub
Does your B2B brand stand out from the bland?
View moreRead more about our other services
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