B2B Brand Naming | Memorable Names That Make an Impact

We create powerful B2B
brand names
and identities

Your name is the spark that sets everything else in motion for your brand. It's more than just a label, it’s your first impression,
your story, your reason for being. In B2B, relationships are built on brand confidence, so you need do more than just stand out.
You need the right name to ignite curiosity, engage decision-makers, and set the tone for lasting brand loyalty.
We help B2B businesses craft brand identities that build connections, inspire audiences, and fuel long-term growth.

Bold B2B brand naming based on 20 years of experience

As a specialist B2B digital marketing agency, we’ve spent more than 20 years helping businesses build brands that stand out, earn trust and drive results. We fuse research, strategic insight and powerful creative thinking to uncover what makes your brand different, before bringing it to life with our tried-and-tested naming systems. We dig deeper to create brand identities that resonate with decision-makers and reflect your true values. So, whether you’re launching a new venture or re-energising an existing brand, we’ll help you craft a B2B brand identity that has staying power.

Here’s what we can do for you:

Market research and competitive analysis: we conduct in-depth analysis to identify industry naming trends, audience behaviours and opportunities to make your brand stand out.
Name evaluation and filtering: Narrow down your selection based on brand tone, memorability and future scalability.
Trademark pre-screening: We can help you with the early stage of trademark checks to assess for any legal conflicts that may impact your brand
Audience testing: Whether it’s A/B testing or focus group based, we make sure your name resonates with real B2B audiences.

How do we stack up?

For over two decades we've been firing up audiences with
powerful creative thinking that resonates. Take a look at some of our
award-winning work for B2B brands that made people sit up and take notice.

View more projects

Qualsys

View case study

Igniting powerful B2B thinking

Our blog is a collective space for the team to talk insights, trends and the things that really get us fired up in B2B. We hope you find something that ignites your own thinking. View our insights hub

Is your B2B brand promising to do its best?

Read more about our other services

Brand Identity Creation

Whether your brand identity feels outdated or no longer represents who you are, we will help you reignite your spark and make sure your brand guidelines and touchpoints are consistent and on point. Read more

Brand Strategy

Whether your brand strategy needs a complete rethink or a sharper focus, we’ll help you define your direction, clarify your positioning, and ensure every decision moves your business towards its goals. Read more

Brand Positioning & Messaging

Whether your messaging feels unclear or your market positioning lacks impact, we’ll help you define a distinct place in your audience’s mind and craft compelling narratives that make your brand impossible to ignore. Read more