Build brand influence with strategic B2B social media marketing

As a leading B2B social media agency, we develop strategies that elevate brand perception and generate real-world impact.
Social media is a game-changer for your brand. It does more than just boost visibility and connect you to
your audience. It fuels perceptions, shapes your identity, and sparks excitement about who you are and what you offer prospects.
Get it right, and it could be dynamite for growth. At Upp we go beyond the posts, we ignite your
brand by digging deep into your audience’s interests and behaviours and understanding who your competitors are. We then work with
you to rethink your approach and craft a unified cross-channel story that lets your brand shine.

Powering engagement, fuelling growth

We specialise in crafting data-driven strategies designed to spark interest, engage and convert. Using in-depth audience analysis, creative storytelling and a little bit of multi-channel magic, we make your brand stand out from the bland. So, whether you’re fuelling organic growth or powering up your paid ads, we’ll help get audiences fired up about your business.

Here’s what we can do for you:

Social media strategy for B2B: We craft audience-centric strategies to support brand building, lead nurturing and thought leadership.
LinkedIn advocacy: Using social selling, we power up employee advocacy and campaign reach, lighting up your social presence.
Audience-focused content calendars: We’ll keep the momentum going with content schedules that are perfectly aligned with your B2B messaging frameworks and campaign themes.
End-to-end channel management: From copywriting and posting through to analytics and reporting, we’ll manage your account on a daily basis, so your socials are always firing on all cylinders.

How do we stack up?

For over two decades we've been firing up audiences with
powerful creative thinking that resonates. Take a look at some of our
award-winning work for B2B brands that made people sit up and take notice.

View more projects

DHL Supply Chain: Ultimate Sidekick

View case study

Igniting B2B insights

The blog is our collective space to talk insights, trends and the things that really get us fired up in B2B. Get the Upp perspective on the B2B topics that matter. View our insights hub

TikTok, TikTok. Is it time for B2B to embrace new channels?