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B2B Paid Media and PPC

Campaigns that put your brand in front of the right audience at the right time.
We combine precision targeting with compelling creative to maximise ROI and accelerate growth.

Strategies to ignite your pipeline across every channel

Getting your campaigns seen by the right people is crucial in B2B but mastering the complexities of digital advertising platforms together with changing demands makes it hard to grow market share.  Fortunately, Upp has expertise in delivering fully managed, paid media campaigns across some of the biggest social and programmatic platforms to help B2B brands stand out and be seen by key audiences

Powerful paid media strategies driven by insight

At Upp, we’re driven by a deep understanding of B2B audience behaviour which flows through all our approaches. We blend rich audience research with elements of keyword planning and creative strategy to build campaigns that fuel sales pipelines. Whether its brand awareness, lead generation or account-based marketing, we tailor every campaign to your wider business goals for maximum ROI.

Here’s what we can do for you:
  • Strategic campaign planning: We build campaigns around insight-led audience segmentation, keywork research and creative strategies to power reach and engagement.
  • Extensive platform coverage: Experience in Google Ads, Microsoft Ads, LinkedIn and programmatic advertising means we’re experts in cross-channel strategy and ensuring maximum visibility for your brand.
  • Access to premium tools and platforms: Global advertising platforms like Teads can provide more precise, contextual targeting and reach niche B2B audiences.
  • B2B PPC management: Optimised pay-per-click strategies to maximise lead quality and campaign ROI.
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How do we stack up?

For over two decades we've been firing up audiences with
powerful creative thinking that resonates. Take a look at some of our
award-winning work for B2B brands that made people sit up and take notice.
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CHEP PPC

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Igniting B2B insights

The blog is our collective space to talk insights, trends and the things that really get us fired up in B2B. Get the Upp perspective on the B2B topics that matter. View our insights hub
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7 Practical tips to unlock your new B2B SEO advantage

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Read more about our other services

Search engine optimisation

Strategic optimisation that boosts your visibility, attracts the right audience and turns clicks into loyal customers. Read more

B2B content marketing strategy

Insight‑driven content plans that tell your story, engage decision‑makers and turn interest into long‑term customer relationships. Read more

B2B email marketing support

Targeted, personalised email campaigns that engage your audience, nurture leads and drive measurable results for your business. Read more