Let’s build your B2B brand strategy together
At Upp we believe your brand strategy is your business strategy, so it’s important to focus in on who you are and where yourbusiness is heading. It’s not an easy task, but it’s one we’ve been helping B2B clients with for over 20 years. We’re experts in
getting to the heart of what makes businesses tick and building authentic brand strategies that connect with your audience on
both pragmatic and emotional levels.
A simple approach with powerful results
B2B businesses face complex challenges in every area of their business, so we deliberately try to keep our B2B brand strategy process simple. We'll work with you to identify challenges, spot new opportunities and find ways to help your brand grow.
First, we stoke up conversations with clients by getting to know more about their industry challenges and individual painpoints on both a B2B and human level. By eliminating guesswork, we uncover their buying criteria, trust cues, and key decision-making factors.
We know that feelings influence business decisions as much as logic and reason. That’s why we dig deeper to uncover emotional drivers and craft a brand story that resonates beyond the facts and figures to spark a reaction.
We analyse how your competitors communicate to clarify your market position. Our competitor review helps us to articulate your strengths and define your unique space to play in so you can fire on all cylinders.
Finally, we speak with key stakeholders to align your brand strategy with business goals. Through a series of interviews and workshops, we capture deeper insights to shape a strong, future-focused brand strategy that feels authentic to your business and audience.
Let's build the key elements of your brand strategy
Brand Architecture
Brand Value Proposition
Brand Positioning
Brand Promise
Brand Messaging
How we light the spark
Our job is to ask the difficult questions to get everyone on the same page about your direction. This will be the bedrock that helps shape our B2B brand strategy recommendations. Depending on your brief this could cover anything from developing your brand story, messaging and identity, to masterminding a complete rebrand. We'll also take a look at:- Brand architecture to see how this aligns with your market offer.
- Current brand value proposition and promise.
- Brand values - it may be that we get wider employee feedback on this too.
- Competitive brand positioning in market.
- Aspirational future brand
How do we stack up?
For over two decades we've been firing up audiences with powerful creative thinking that resonates. Take a look at some of our award-winning work for B2B brands that made people sit up and take notice.
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Igniting B2B Insights
The blog is our collective space to talk insights, trends and the things that really get us fired up in B2B. Get the Upp perspective on B2B marketing. View our insights hubRead more about our other branding services