Survitec - Upp B2B

Survitec

Creating and building a contemporary brand that can weather the global market

Survitec is a global leader in survival and safety solutions to the marine, defence, aviation and offshore markets, with over 3,000 employees worldwide and a turnover of £97m.

The group had undertaken numerous acquisitions of complementary businesses around the globe, with the strategic aim of better serving clients globally whilst being better positioned to win larger contracts through a more integrated approach.

With a very diverse range of brands, there was little consistency in brand messaging. Additionally, they had engaged in an internal programme to be more customer-centric. Driven by the CEO, CFO and the Marketing Director, the business was seeking to align the Group around a single-minded customer proposition. When Survitec approached Upp they had already been through a brand project with another agency, however this had not been strategic, and they found themselves with new logo designs with no substance to unite the Group around.

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Ready to start your journey Uppwards?

If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.