Innovative Leadership Team Driving B2B Success

We care about our people,
our work and making a difference

We've been officially recognised as a Great Place to Work two years running, earning our place as a Top 100 Best Workplaces in Consulting & Professional Services, and the highest ranked marketing agency in the North West of England. Our people rate the support, the opportunity, the training and the fun we bring to our lives in B2B. It’s all about supporting one another and taking the time to make each other smile, whether this is a quick catch-up over coffee or an away day doing anything from canoeing, hovercrafting and life drawing to a game of padel.

Supporting charities and the next generation

At its core, Upp B2B is an agency that cares about people. And this is something that extends beyond our business into more charitable pursuits, with our team regularly fundraising and volunteering for local charities. We're keen to give back to the industry and support up-and-coming creatives too. We annually participate in School of Thought and are doing our bit to support The University of Salford, Manchester Metropolitan University, University of Chester and UCLAN to help nurture new creative talent.

Powerful Creative Thinkers

Meet the team who show up committed, think smart, and bring serious energy to everything they do. Creative minds. Commercial brains. All focused on delivering standout work and seriously good client service.

Michael Clark

Founder & Managing Director Mike's a Fellow of The Chartered Institute of Marketing who brings over 25 years of client-side and agency-owner experience to the business. This experience includes working with world-leading B2B brands like DHL, Elsevier, LRQA, Forterra, Lloyd's Register and Cisco.

Max Clark

Founder & CEO Max brings real strategic expertise to our team. In addition to over 25 years' combined in-house and agency B2B experience, she's an awarded Fellow of the Chartered Institute of Marketing, Board member of the Business Marketing Club (BMC) and IDM qualified marketer.

Alex Bandaranaike

Director, Client Services With over a decade of B2B agency experience, working (and winning awards) with brands big and small across UK brands and international markets. Alex uses his knowledge and expertise to inspire our clients, unite our team, build relationships and oversee the output of all our client work.

Chris Banner

Creative Director A believer in big ideas and the power of words, Chris is an award-winning creative copywriter who’s spent over a decade crafting words and ideas that enable global organisations to overcome complex challenges and engage audiences. In a nutshell, Chris uses his expertise to find the best things to say and the best ways to say them.

Martin Askew

Design Director With over 20 years’ agency experience working across print, outdoor and digital communications, Martin brings a powerful combination of creativity and design expertise to the agency. He’s enjoyed an impressive career working with leading consumer and B2B brands, delivering great work across advertising, print, digital and more.

Elle Duke

Account Director Elle is driven by a real passion to deliver projects that get results and exceed client expectations. With over eight years of experience working with global and independent agencies across B2B and B2C clients, Elle brings an impressive and varied skillset that enables her to make a positive impact across every area of the marketing mix.

Alex Bone

Strategy Director Alex is a CIM Chartered Marketer with a rather unique background that includes working for both in-agency and in-house marketing teams. Over his 15-year marketing career, he’s overcome challenges and achieved great success on both sides of the fence. This gives him an invaluable perspective that’s a real asset to our clients, our business and our leadership team.

Luke Harling

Digital Account Director With a history working in a variety of digital agencies over the last 10+ years Luke’s passion for combining marketing strategy and creative ideas with digital execution is the main thing that drives him. Our clients love his cool confident approach and wide experience.

Our values

We see everything we do as an opportunity to make an impact. Living these values helps us raise our game, inspire those around us and do great work
for our clients.

We bring the energy

We're a group of talented, passionate B2B experts at the top of our game. So, we approach everything we do with genuine drive, enthusiasm and confidence.

We aim higher

We’re called Upp for a reason. We’re here to lift ourselves and our clients up to a higher level. We challenge and support each other to be the very best that we can be.

We defeat the dull

Boring is a dirty word in these parts. B2B marketing is as exciting as you make it. And we make it more exciting than anyone. From brave ideas and game-changing strategy, we stand out, we challenge expectations, and we look for new ways to raise the bar in B2B.

We're constantly curious

Every day’s a school day. Whether we’re learning about a new sector, getting to know our audience, interrogating a brief, experimenting with new technologies or reading up on the latest trends, B2B best practice and thinking; we’re driven by a desire to ask questions and dig deeper.

We find the fun

Have you heard the one about the B2B agency that puts a smile on your face? That’s us, and it’s why we’re such a great place to work. Armed with a positive attitude and a great sense of humour, we brighten the days of everyone we meet by sharing our infectious love for B2B.

We're in this together

Great people all pulling together to do great work. By building strong relationships, we unlock more opportunities for us to talk, help and support one other. We’re all moving in the same direction towards a shared goal, so let’s help and encourage each other along the way.

Making a positive impact

Whether it's sustainable partnerships, hosting bake offs or running for charity, our team love to play their part in helping people and the planet.

£6,000+ raised for charity in the last year

1,000+ trees planted via Ecologi

3 university partnerships

8 industry mentors 'paying it forward'