SCIBITE
Part of the Elsevier group, SciBite is an award-winning provider of semantic AI technologies helping life sciences organisations extract meaningful insights from complex scientific and biomedical data.Simplifying big data with SciBite
SciBite initially approached us with concerns that its website no longer reflected its brand credibility, platform capabilities and commercial vision. They felt that the site was becoming too dense for audiences to navigate, with too much complexity around its product offering.
They needed an agency with expertise in web design, strategy and UX to improve clarity, performance and lead capture, while remaining true to Elsevier’s wider brand identity.
Using our own brand of powerful creative thinking, we delivered a phased website redesign, spanning discovery, design, UX, content, design and development. This project would also mark the rollout of a new website development process by our strategy team, designed to meet the complex demands of B2B brands like SciBite.
Working closely with the SciBite team across all phases of planning, delivery and launch, we ensured our creative ambition aligned with stakeholder needs and technical requirements. The result was a bold, modular website that confidently showcased SciBite’s proposition in the market. More intuitive and user-led than before, the new insight-driven site was clear, concise, meeting the needs of both scientific buyers and procurement audiences.
From content-heavy to conversion-ready
With careful planning and orchestration, we showed SciBite how to get the most out of their new digital home.Discovery to drive direction
In-depth workshops with key stakeholders uncovered core business challenges, defined ideal user journeys and formed the strategic basis for everything from messaging to UX flows and page design.Benchmarking against competitors
Using desk-based analysis to benchmark SciBite’s digital presence and performance identified strategic opportunities to exploit across messaging, UX and content structure.Modular design for scalable results
We developed six responsive templates in WordPress VIP, covering all key pages from homepage to use case pages, all built around structured user journeys with clear conversion goals.Purpose-driven SEO copy
Using a strategic messaging and SEO framework, we created core content to inform, engage and convert visitors.Thoughtful design with brand alignment
Balancing SciBite’s personality with Elsevier’s visual identity, we delivered high-fidelity designs that met accessibility best practices.Seamless set-up and support
Finally, we integrated key analytic tools including GTM and GA4 and provided hands-on support to ensure a smooth and successful go-live.
Check out other work
Actions speak louder than words. And tangible business results speak even louder. So, please take a look at some of the organisations we've helped transform with impactful branding, strategic thinking, websites, campaigns and all kinds of activations.
