REAXYS
As one of the fastest growing chemistry research platforms in the world, Reaxys is designed to help chemists find the informationthey need faster, smarter and more intuitively than ever before.
Breaking through with Reaxys
In a space saturated with statistics and feature comparisons, we knew we’d have to dig a bit deeper than just listing the (albeit impressive) collection the journals and patents Reaxys has, in order to stand out from the crowd.
Instead, we turned our attention to the people behind the science. Our campaign spoke directly to chemists, showcasing how Reaxys helps them to do more with less hassle. From lab researchers to heads of departments, our campaigns reached these two distinct audiences with nuanced messaging tailored to their specific pain points and goals.
A strong visual hook using multiple exposure photography to show the chemist’s multiple tasks, roles and responsibilities. These layered portraits brought to life a core benefit of Reaxys, helping users to be more efficient and more in control of their work life balance.
Using headlines tied to real-life moments like making breakfast, commuting, and working late, we illustrated the time saved by Reaxys in relatable, human terms. It was grounded, imaginative and relevant to everyone working in the industry.
Creating market standout by putting scientists first
We cut through complexity with human-first creative, precise targeting, and bold visuals that spoke directly to the people behind the research.
A human connection in a technical space
Moving away from product specs and using an approach that spoke directly to lived experiences opened the door to deeper engagement and more meaningful conversations about products.
Smart segmentation for precise targeting
Using detailed personas and use cases to tailor the campaign according to job seniority helped to balance broad appeal with tactical specificity.
Inspired visuals that cut through the noise
Bold photography fused with smart copywriting created a campaign that stood out across multiple digital touchpoints, offering users a real point of difference
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“By combining a personal approach with striking visual treatment, we’re able to create a grab the attention of researchers and heads of department around the world. This then created an opportunity for us to champion the various real-world benefits of the platform.”
Check out other work
Actions speak louder than words. And tangible business results speak even louder. So, please take a look at some of the organisations we've helped transform with impactful branding, strategic thinking, websites, campaigns and all kinds of activations.
