BRIGHTMINE
Brightmine (formerly XpertHR), is a global provider of HR compliance, benchmarking, and insight tools. They serve enterprise-level clients across the UK, US, and Netherlands.Empowering HR leaders for Brightmine
As part of a major rebrand, Brightmine turned to us to transform their website into one that would reflect their updated brand identity and renamed product suite. The goal? A modern, user-centric site to drive SEO, convert leads, and speak clearly to multiple audiences.
As a go-to partner across a huge number of logistics sectors, CHEP wanted to unlock similar success in the frozen sector by positioning themselves as a reliable partner with the infrastructure and expertise these businesses need.
The key to achieving this was clear: we needed a campaign idea that was simple, memorable and clearly linked ‘frozen’ with CHEP.
The key to achieving this was clear: we needed a campaign idea that was simple, memorable and clearly linked ‘frozen’ with CHEP.
Brightmine needed a website that reflected the value of their legacy brand while supporting a complex product suite across multiple regional audiences. They also wanted to preserve their hard-won SEO equity during the rebrand and domain transition to maintain strong organic search performance and reassure stakeholders of the site’s lead-generation capabilities.
Collaborating closely with senior stakeholders to shape the site’s structure, user flows, and conversion journeys, we designed distinct and engaging user journeys.
Bringing Brightmine's new digital brand to life
We turned a complex rebrand into a cohesive site experience, balancing storytelling, structure, and search visibility across global audiences.Brand-led visual identity
Developing a scalable illustration style and visual system that was rooted in user needs and product storytelling ensured consistency across all regions and journeys.Messaging with clarity and confidence
We crafted clear, sharp and consistent copy aligned to the new brand voice to support navigation, conversion and search performance.aign drove strong engagement across touchpoints, proving the creative’s relevance and cut-through credentials.Performance-ready build
We delivered a responsive design system that embedded SEO best practices throughout to protect existing rankings and boost visibility under the new Brightmine brand.
Check out other work
Actions speak louder than words. And tangible business results speak even louder. So, please take a look at some of the organisations we've helped transform with impactful branding, strategic thinking, websites, campaigns and all kinds of activations.
