Infographic – 42 brand proof points to check out
I just stumbled upon this great infographic which I wanted to share, as I think it’s a really useful reference for identifying proof points. It shows over 40 different types of proof that you can use to back up the propositions or claims you are making in your marketing messaging, so provides plenty of inspiration for all types of business Remember to choose the elements that will most appeal to your specific target audience (e.g. qualified facts and figures for finance folk) and to include a combination of emotional and rational evidence. The best proof points combine both (e.g. a customer testimonial telling their own story, explaining how your product or service has helped them personally, backed up by the hard facts about ROI), so get creative about how you communicate your stats and facts!You’ll notice that third parties play a critical role in the creation of proof points. This reveals a common “human” characteristic — that we will accept a supposedly independent recommendation from another source as validation of a claim. Admittedly, it can be a real b*ll ache getting your customers and other third parties fired up to get involved in your proof point marketing activity, but it really will be worth the effort if you succeed.
Alex Bandaranaike
Director, Client Services
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Building Better Proof Points
Strong proof points do more than showcase results, they connect emotionally while reassuring rationally. The most effective ones speak directly to your audience’s priorities, whether that’s a finance team looking for ROI or a decision-maker drawn to real customer stories. The sweet spot lies in combining both: using powerful human insight backed by clear, credible data.Third-party validation plays a crucial role in making your claims believable. From client testimonials to awards and media coverage, these external signals help build trust. While it can take effort to gather and craft them, especially when relying on others to contribute, investing in high-quality proof points will elevate your brand story and strengthen your credibility in the market. If you need help identifying, shaping, or sourcing the right proof points for your brand, we’d love to help. Drop us a line at hello@uppb2b.co.uk for an informal chat.
