Keen followers of Upp B2B might have noticed change is afoot here at our MediaCity base. We’ve refreshed our brand, bolstered our leadership structure, and renewed our dedication to Powerful Creative Thinking to help brands overcome their biggest marketing challenges.
After a brilliant year, we’re starting the last quarter on target to deliver 30% year-on-year growth. And with an ambitious three-year plan taking shape, who better to deliver it than our new-look leadership team led by our co-founders, Max and Mike Clark.
In a series of internal promotions, we’re pleased to announce our Senior Copywriter and ‘words man’ Chris Banner has been promoted to Creative Director alongside Martin Askew as Design Director. They join Strategy Director, Alex Bone and Client Services Director Alex Bandaranaike, who has also become a shareholder in the business.
After a brilliant year, we’re starting the last quarter on target to deliver 30% year-on-year growth. And with an ambitious three-year plan taking shape, who better to deliver it than our new-look leadership team led by our co-founders, Max and Mike Clark.
In a series of internal promotions, we’re pleased to announce our Senior Copywriter and ‘words man’ Chris Banner has been promoted to Creative Director alongside Martin Askew as Design Director. They join Strategy Director, Alex Bone and Client Services Director Alex Bandaranaike, who has also become a shareholder in the business.
Since Max and I founded the agency 21 years ago, we’ve built a B2B reputation we're really proud of, and a fantastic international client list that we want to pass over into safe hands." This is absolutely the right team to take us forwards and we're excited for the next stage of the journey
Managing Director and Co-Founder, Michael Clark
For over two decades, we’ve been working with some of the world’s most respected brands and we’re more than ready to deliver the next chapter in our mission to Defeat the Dull in B2B.
At a time when creativity and brand building is becoming increasingly deprioritised in B2B marketing, we believe there’s never been a better time to invest in creativity and new technology.
At a time when creativity and brand building is becoming increasingly deprioritised in B2B marketing, we believe there’s never been a better time to invest in creativity and new technology.
With only 5% of buyers thought to be in-market at any one time, brand building is essential to stay front-of-mind for prospects. We believe Powerful Creative Thinking is essential to create memorable work that sticks with consumers throughout their buying cycles.
AI is reshaping the agency space right now, bringing new ways to power creativity as a B2B brand. At Upp, we’re investing in AI to strengthen our team's creativity, but we still hold strong on the power of human thinking to gain true advantage in a market that is at risk of becoming bland and ‘samey’.
Powerful ideas that build B2B brands is where we excel, and we're even more focused to drive this into 2026 and beyond.
Want to know more? Get in touch with the team to see what we can do for you - hello@uppb2b.co.uk / 0161 786 8040
AI is reshaping the agency space right now, bringing new ways to power creativity as a B2B brand. At Upp, we’re investing in AI to strengthen our team's creativity, but we still hold strong on the power of human thinking to gain true advantage in a market that is at risk of becoming bland and ‘samey’.
Powerful ideas that build B2B brands is where we excel, and we're even more focused to drive this into 2026 and beyond.
Want to know more? Get in touch with the team to see what we can do for you - hello@uppb2b.co.uk / 0161 786 8040