Q Energy and Upp B2B show businesses what AI is really capable of

Future-focused energy solutions provider Q Energy is on a mission to save businesses money on their electricity bills.

Specialising in enabling organisations to reduce both energy costs and carbon emissions, Q Energy uses Artificial Intelligence to purchase and store electricity when prices are lower, and then use it when the prices rise at peak times.

This approach consistently delivers savings of up to 25% compared with conventional tariffs while also accelerating progress toward net zero. Their Smart Battery Tariff actually guarantees a 1–3p/kWh lower rate than the best fixed tariff in the market. And businesses can start benefitting from these savings without any upfront capital expenditure. Great news for businesses feeling the pinch of energy price rises over the past few years.

A fun campaign with AI at the heart

Parachuting kittens, skateboarding elephants and a debonair disco dolphin front an eye-catching Q Energy campaign, created with their creative and strategic marketing partner, Upp B2B.

This topical campaign pokes fun at the more frivolous use of AI that we all see on our newsfeeds each day. We live in a world where anyone can bring their wildest dreams to life in an image, and sure, it’s fun at first but ultimately pointless, lacking a positive outcome and a waste of energy.

This campaign parodies these images and puts them to work gaining attention and highlighting the real savings potential of Artificial Intelligence. It’s all about getting customers to imagine what’s possible when AI is used smartly.

Continuously monitoring & predicting electricity usage, generation and grid conditions while intelligently reacting to market prices would have been impractical in a pre-AI world. Today, however Q Energy is doing just that for more than 200 businesses across the UK. It’s a fine example of how AI can be used to help people and businesses.

Customers can see how much they can save, and check eligibility for CapEx Free battery energy storage at https://qenergy.ai/see-how-much-you-could-save