Strategies that drive lead nurturing results
Email may be one of the most convenient ways to do comms but it’s difficult to perfect, especially in B2B.It’s not just about eye-catching subject lines and clever copy, it’s about sparking the right action just at the
right moment. Upp has over 20 years’ experience in nailing this, with strategic emails
that nurture leads and drive returns as part of larger integrated campaigns.
Sparking success with insight-led strategies
After two decades of working with clients, we’ve gathered a lot of insights on buying journeys and crafting successful email strategies that resonate with target audiences. We work with you to design, build and execute email campaigns that are tailored to segmented audiences at every stage of the buyer journey. We’re not just about boosting open rates, we’re about creating long-term growth through strategic, data-driven emails that drive lasting results.Here’s what we can do for you:
- Template development and optimisation: We’ll create custom templates designed specifically for B2B markets and optimise these at every stage of the sales funnel for maximum impact.
- Integrated or singular campaigns: We’ll craft email strategies to support one-off digital marketing campaigns or as a part of a larger scale nurturing programme.
- Segmentation and automation: We’ll advise you on the best audience segmentation and automation strategies for your business goals.
- Performance monitoring and iteration: We’ll help you analyse conversation metrics, and refine strategies to build on your successes.
How do we stack up?
For over two decades we've been firing up audiences with powerful creative thinking that resonates. Take a look at some of our award-winning work for B2B brands that made people sit up and take notice.
View more projects
CHEP: Thanks To You
View case studyIgniting B2B insights
The blog is our collective space to talk insights, trends and the things that really get us fired up in B2B. Get the Upp perspective on the B2B topics that matter. View our insights hub
7 simple steps to campaign planning
View moreRead more about our other services
B2B social media strategy and management
Creative, data‑driven social campaigns that build your brand, spark engagement and turn followers into valuable business relationships. Read more
B2B content marketing strategy
Insight‑driven content plans that tell your story, engage decision‑makers and turn interest into long‑term customer relationships. Read more
Paid media and PPC strategy and activation
Targeted campaigns that put your brand in front of the right people, at the right time, to drive clicks, conversions and measurable ROI. Read more