Let’s build the key elements of your brand strategy
At Upp we believe your brand strategy is your business strategy. That’s why we get right to the heart of who you are, where you’re headed, and what really makes your brand tick. It’s not always easy work – but it’s what we’ve been doing for 20+ years. The result? Brand strategies that cut through the noise, connect on every level, and actually mean something to the people who matter – your team and your customers.A simple approach with proven powerful results
B2B businesses face complex challenges in every area of their business, so we deliberately try to keep our B2B brand strategy process simple. We’ll work with you to identify challenges, spot new opportunities and find ways to help your brand flourish.
First, we stoke up conversations with clients by getting to know more about their industry challenges and individual pain points on both a B2B and human level. By eliminating guesswork, we uncover their buying criteria, trust cues, and key decision-making drivers.
We know that feelings influence business decisions as much as logic and reason. That’s why we dig deeper to uncover emotional drivers and craft a brand story that resonates beyond the facts and figures to spark a reaction.
We analyse how your competitors communicate to clarify your market position. Our competitor review helps us to articulate your strengths and define your unique space to play in so you can fire on all cylinders.
Finally, we speak with key stakeholders to align your brand strategy with business goals. Through a series of interviews and workshops, we capture deeper insights to shape a strong, future-focused brand strategy that feels authentic to your business and audience.
Let's build the key elements of your brand strategy
Brand Architecture
Brand Value Proposition
Brand Positioning
Brand Promise
Brand Messaging
How we light the brand spark
We ask the tough questions – the ones that get everyone aligned on where you're heading and why it matters. That shared clarity becomes the foundation for everything we build. From sharpening your brand story and messaging, to reworking your brand architecture or rebooting a full-on rebrand, we tailor the strategy to fit the brief – and more importantly, the ambition behind it.We’ll also get under the skin of your:
- Brand architecture to see how this aligns with your product/service mix and market offer.
- Brand value proposition and promise to check you’re aligned to this.
- Brand values – it may be that we get wider employee feedback on this too which can make a big difference to cross-business buy-in.
- Competitive brand positioning in your core market(s) to assess your best ‘space to play’.
- Aspirational future brand view to keep everything focused on your ambitions.
How do we stack up?
For over two decades we've been firing up audiences with powerful creative thinking that resonates. Take a look at some of our award-winning work for B2B brands that made people sit up and take notice.
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View case studyIgniting powerful B2B thinking
Our blog is a collective space for the team to talk insights, trends and the things that really get us fired up in B2B. We hope you find something that ignites your own thinking. View our insights hub
Build your army of B2B brand advocates from within
View moreRead more about our other branding services
Brand Positioning & Messaging
Whether your messaging feels unclear or your market positioning lacks impact, we’ll help you define a distinct place in your audience’s mind and craft compelling narratives that make your brand impossible to ignore. Read more
Brand Naming
What’s in a name? Everything if you’re a brand. We’ll help you with strategic and creative development to craft a compelling and impactful brand with purpose and positioning. Read more
Brand Identity Creation
Whether your brand identity feels outdated or no longer represents who you are, we will help you reignite your spark and make sure your brand guidelines and touchpoints are consistent and on point. Read more