Thanks to
you
Yet, despite a loyal client base, they struggled to attract new customers and upsell to existing ones.
Thanks for Choosing CHEP Campaign
We were tasked with developing a campaign that would help CHEP raise awareness about the ‘CHEP difference’ and really champion what makes them special. We knew that if we could get these messages out to the right people, we could entice customers to work more with CHEP.
On paper CHEP is the smart choice for customers. In terms of quality, reliability, performance and sustainability, they’re well ahead of their competitors. Our task was helping CHEP, and their representatives, get in front of customers, so they could tell them this. And discuss all the great ways they could work together. To achieve this, we needed a campaign that delivered in two key areas. Firstly, we had to raise awareness about CHEP’s key selling points and then we needed to use this to encourage face-to-face meetings with customers.rs.
Successful supply chains are all about teamwork. CHEP wouldn’t be where they are without their customers, and their customers wouldn’t be as successful without CHEP. So, we created a campaign that gave them credit for the part they play in building successful supply chains.
It’s a friendly, welcoming and human approach that breaks down the barrier between customer and supplier. This campaign puts everyone on the same side, working together to solve problems and achieve great things. Establishing this mindset builds a sense of connection with the audience – making it much easier for them to get in touch and meet face-to-face. We launched the campaign with a direct mailer followed by targeted emails focusing on three key areas. The campaign was then rolled out even further across online and offline assets, including brochures and a social media competition.
We love the campaign and so do the customers
This campaign helped CHEP generate lots of leads and secure some big business. Here are a few of the highlights:
Strong Customer Response
68% of account managers reported that customers proactively reached out, and 80% of those contacts turned into sales opportunities.
High-Quality Lead Generation
The campaign drove 81 qualified inbound leads, connecting CHEP with prospects ready to engage and buy.
Revenue-Driving Results
One lead alone resulted in a six-figure sales order, highlighting the campaign’s direct contribution to business growth.0
Qualified inbound leads0%
of AMs proactively contacted by customers0%
these proactive contacts have resulted in sales opportunitiesCheck out other work
Actions speak louder than words. And tangible business results speak even louder. So, please take a look at some of the organisations we've helped transform with impactful branding, strategic thinking, websites, campaigns and all kinds of activations.
