CHEP PPC
Following a competitive pitch, Upp was appointed digital marketing partner by world-leading supply chain solutions provider, CHEP.European Digital Marketing PPC Campaign
Working with CHEP in this capacity means we were responsible for lead generation, across all 27 of their European territories, as well as being actively involved with wider strategy, global website UX and landing page development.
On paper CHEP is the smart choice for customers. In terms of quality, reliability, performance and sustainability, they’re well ahead of their competitors. Our task was helping CHEP, and their representatives, get in front of customers, so they could tell them this. And discuss all the great ways they could work together. To achieve this, we needed a campaign that delivered in two key areas. Firstly, we had to raise awareness about CHEP’s key selling points and then we needed to use this to encourage face-to-face meetings with customers.
CHEP had only just launched a new global website that was unlike any that they’d had before. This website gave each of their global territories a dedicated digital platform, which helped move the business forward by unlocking a whole world of new digital opportunities.
But there’s no point having a shiny new website, if there aren’t enough people visiting. The goal of this, and subsequent PPC campaigns, was to raise top of funnel awareness of the new CHEP.com website and its quote checker functionality. In addition to this, we’re also constantly challenging ourselves to help more businesses understand CHEPs product and services.
Delivering strategically sound PPC campaigns
After spending years delivering efficient PPC campaigns for a variety of clients, we’ve learnt a lot about what works and what doesn’t. We worked together with CHEP teams to identify clear goals, budgets and expectations.
Strategy-Led PPC Campaigns
We combine insight and experience to shape paid media strategies that align with your goals and deliver measurable results.
Clear Goals, Smarter Planning
Working closely with clients like CHEP, we define clear goals and build media plans that maximise return from day one.
Real-Time Optimisation
We continuously monitor performance data and adapt campaigns in real time to ensure the strongest possible ROI at every stage.0%
Increase in calls/conversions vs previous year0%
Reduction in Cost per click vs previous year0%
Reduction in Cost per conversion for Spanish region0%
Reduction in Cost per conversion for French regionCheck out other work
Actions speak louder than words. And tangible business results speak even louder. So, please take a look at some of the organisations we've helped transform with impactful branding, strategic thinking, websites, campaigns and all kinds of activations.
