CHEP
for FROZEN RETAIL
FMCG, retail and industrial sectors.
Breaking the ice on a niche audience
When CHEP wanted to grow their market share across the frozen food sector, they turned to us for a creative campaign to drive category awareness and engagement with frozen food manufacturers.
As a go-to partner across a huge number of logistics sectors, CHEP wanted to unlock similar success in the frozen sector by positioning themselves as a reliable partner with the infrastructure and expertise these businesses need.
The key to achieving this was clear: we needed a campaign idea that was simple, memorable and clearly linked ‘frozen’ with CHEP.
The key to achieving this was clear: we needed a campaign idea that was simple, memorable and clearly linked ‘frozen’ with CHEP.
Introducing the penguin: cute and friendly but also a world-leading authority on cold environments. Using the slightly surreal juxtaposition of penguins in industrial, cold logistics environments, we highlighted CHEP’s key value pillars of transparent pricing, reliability, efficiency and sustainability to show CHEP’s services are truly ‘penguin-approved’ when it comes to cold chain excellence.
An unexpected and bold B2B campaign that showcases the impact of powerful creative thinking, we created a standout campaign to stop the scroll on supply chain and logistics newsfeeds. In a sector dominated by dry, stat-leaden messaging, it broke the mould and proved B2B doesn’t have to be dull to get results.
Giving CHEP a cool edge in frozen logistics
With bold creative, smart targeting and reach, we helped CHEP stand out and connect with a hard-to-crack audience.
Multichannel reach with impact
The campaign activated across paid social, programmatic, banner ads and email to ensure high visibility at multiple decision-making touchpoints.
Tailored to key audiences
Content was customised for procurement managers, supply chain leads, and distribution decision-makers, engaging both new prospects and existing accounts.
Strong engagement, clear visibility
Achieving CTRs of 0.18–0.22% and viewability of 71–75%, the campaign drove strong engagement across touchpoints, proving the creative’s relevance and cut-through credentials.
Check out other work
Actions speak louder than words. And tangible business results speak even louder. So, please take a look at some of the organisations we've helped transform with impactful branding, strategic thinking, websites, campaigns and all kinds of activations.
