Vernacare
What makes a point-of-difference a point-of-difference?
Vernacare’s innovative single-use bedpan system and award-winning products have made it the global leader in hygienic patient-care across the healthcare sector.
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Vernacare’s innovative single-use bedpan system and award-winning products have made it the global leader in hygienic patient-care across the healthcare sector.
“Help us to communicate our new product’s clear points-of-difference – both from other products in our range, and in the wider market.”
Vernacare wanted a distinct market position for its new Compact product. The proposition needed to appeal to multiple global audiences, all with differing priorities: estates managers, for example, or infection-prevention teams in hospitals.
“Help us to communicate our new product’s clear points-of-difference – both from other products in our range, and in the wider market.”
Vernacare wanted a distinct market position for its new Compact product. The proposition needed to appeal to multiple global audiences, all with differing priorities: estates managers, for example, or infection-prevention teams in hospitals.
“Upp facilitated a platform for open discussion around customer need and areas of true differentiation, which resulted in a wonderful, patient-centric campaign.”
Nichola Briody, marketing manager, Vernacare
“Upp facilitated a platform for open discussion around customer need and areas of true differentiation, which resulted in a wonderful, patient-centric campaign.”
Nichola Briody, marketing manager, Vernacare
If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.
Feel free to drop us a line or see us in our Manchester office:
Upp B2b
18th Floor Blue Tower
MediaCityUK
Manchester
M50 2ST