Unibox
How do you swap brand confusion for brand cohesion?
Unibox is a leading manufacturer of high-quality aluminium display systems for events, exhibitions and retail spaces.
Our brief
“We want a brand identity and proposition that will unify the business and drive further engagement with new markets.”
Unibox was expanding beyond its events-industry core and working with an increasing number of retail-sector clients. Multiple websites and visual identities were now being used, diluting the brand proposition and making it difficult to communicate Unibox’s core values.
Our brief
“We want a brand identity and proposition that will unify the business and drive further engagement with new markets.”
Unibox was expanding beyond its events-industry core and working with an increasing number of retail-sector clients. Multiple websites and visual identities were now being used, diluting the brand proposition and making it difficult to communicate Unibox’s core values.
The delivery
- Through interviews and stakeholder primary research we explored internal and external perceptions of Unibox. We extracted key insights, analysed the competition and mapped out Unibox’s future objectives.
- As research progressed, it became clear that Unibox’s offer was genuinely unique. Its combination of exceptional engineering and manufacturing services with a consultative, agency-style approach was something that customers valued highly.
- These insights gave us the foundation for a bold new brand identity that encapsulates the company’s commitment to trend-informed design, reliable structural integrity and exacting craftsmanship.
- We also reworked Unibox’s product hierarchy and website structure, creating new page strategies, user interfaces and calls-to-action that better embodied the brand identity.
The delivery
- Through interviews and stakeholder primary research we explored internal and external perceptions of Unibox. We extracted key insights, analysed the competition and mapped out Unibox’s future objectives.
- As research progressed, it became clear that Unibox’s offer was genuinely unique. Its combination of exceptional engineering and manufacturing services with a consultative, agency-style approach was something that customers valued highly.
- These insights gave us the foundation for a bold new brand identity that encapsulates the company’s commitment to trend-informed design, reliable structural integrity and exacting craftsmanship.
- We also reworked Unibox’s product hierarchy and website structure, creating new page strategies, user interfaces and calls-to-action that better embodied the brand identity.
Key results
- Unibox experienced a new business increase of 184%, which they specifically attributed to their new website.
- Individual order sizes doubled across the board.
Kind words and warm applause
“Upp B2B impressed us from pitch right through to final delivery. They provided a new brand and website that has already helped us to reach new markets and generate more leads.
“The Upp team challenged the rationale behind our initial brief, which allowed the project to evolve into much more than simply a website redesign. A full rebrand ensued, creating a platform that’s allowed Unibox to really resonate with our target markets. The new look-and-feel and company website both look amazing.
“The website build is nothing short of brilliant, with the management of content, optimisation and back-end development taking as much prominence as front-end design and user experience, giving us the perfect blend of form and function to grow our web presence over the coming months and years.”
Chris Bardsley, digital marketing manager, Unibox
Key results
- Unibox experienced a new business increase of 184%, which they specifically attributed to their new website.
- Individual order sizes doubled across the board.
Kind words and warm applause
“Upp B2B impressed us from pitch right through to final delivery. They provided a new brand and website that has already helped us to reach new markets and generate more leads.
“The Upp team challenged the rationale behind our initial brief, which allowed the project to evolve into much more than simply a website redesign. A full rebrand ensued, creating a platform that’s allowed Unibox to really resonate with our target markets. The new look-and-feel and company website both look amazing.
“The website build is nothing short of brilliant, with the management of content, optimisation and back-end development taking as much prominence as front-end design and user experience, giving us the perfect blend of form and function to grow our web presence over the coming months and years.”
Chris Bardsley, digital marketing manager, Unibox
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