Unibox
A brand identity to engage new b2b markets
Unibox is a leading manufacturer of high-quality aluminium display systems for events, exhibitions and retail spaces. The business combines advanced manufacturing skills with specialist design expertise, working in partnership with end-clients and design agencies. Based in Greater Manchester, Unibox is renowned for creating beautifully engineered products that drive results.
Our brief
“Create a brand identity and proposition to unify the business and drive further engagement with new markets.”
- Unibox had grown beyond its core product lines aimed at the events industry and was working with an increasing number of retail sector clients.
- Multiple websites and a mixed set of visual identities were in use across the business, diluting the brand proposition and making it difficult to communicate Unibox’s core values.
- The company required a brand identity that would appeal to its core audiences and new markets, rolled out through a new website and supporting brand collateral.
Our brief
“Create a brand identity and proposition to unify the business and drive further engagement with new markets.”
- Unibox had grown beyond its core product lines aimed at the events industry and was working with an increasing number of retail sector clients.
- Multiple websites and a mixed set of visual identities were in use across the business, diluting the brand proposition and making it difficult to communicate Unibox’s core values.
- The company required a brand identity that would appeal to its core audiences and new markets, rolled out through a new website and supporting brand collateral.
The delivery
“A detailed research project to pinpoint where Unibox has the edge on its competitors, culminating in a radical new brand identity and a website to tell the brand story.”
- We explored internal and external perceptions of Unibox using stakeholder primary research and interviews to extract key insights, together with competitor analysis and a review of Unibox’s future commercial objectives.
- Analysis of responses made it clear that Unibox’s offer was genuinely unique among its competitors, combining exceptional engineering and manufacturing credentials with a creative ‘agency brain’ – the dedicated and consultative approach – that customers valued highly.
- These insights gave us the foundation for a bold new brand identity that encapsulates the company’s commitment to design perfection with a handle on the latest trends, while remaining dedicated to structural integrity and craftsmanship.
- We also considered Unibox’s product hierarchy and new website structure in light of the research findings, enabling the creation of page strategy, user interface design and call to action messaging that embodies the brand identity.
The client has since reported a new business increase, specifically attributed to their new website, of 184%, with individual order sizes also doubling.
The delivery
“A detailed research project to pinpoint where Unibox has the edge on its competitors, culminating in a radical new brand identity and a website to tell the brand story.”
- We explored internal and external perceptions of Unibox using stakeholder primary research and interviews to extract key insights, together with competitor analysis and a review of Unibox’s future commercial objectives.
- Analysis of responses made it clear that Unibox’s offer was genuinely unique among its competitors, combining exceptional engineering and manufacturing credentials with a creative ‘agency brain’ – the dedicated and consultative approach – that customers valued highly.
- These insights gave us the foundation for a bold new brand identity that encapsulates the company’s commitment to design perfection with a handle on the latest trends, while remaining dedicated to structural integrity and craftsmanship.
- We also considered Unibox’s product hierarchy and new website structure in light of the research findings, enabling the creation of page strategy, user interface design and call to action messaging that embodies the brand identity.
The client has since reported a new business increase, specifically attributed to their new website, of 184%, with individual order sizes also doubling.
Kind words and warm applause
“Upp B2B impressed us from pitch right through to final delivery. They provided a new brand and website that has already helped us to reach new markets and generate more leads.
Our initial brief was extensive (to say the least), and the Upp B2B team’s response was to challenge the rationale behind our ideas, which allowed the project to evolve into much more than a website redesign.
A full rebrand ensued, creating a platform that has allowed Unibox to resonate with our entire target markets. The result is a new look and feel, as well as a new company website, both of which look amazing.
Speaking purely as a digital marketer, the website build is nothing short of brilliant, with the management of content, optimisation and back-end development taking as much prominence as front-end design/user experience, giving us the perfect blend of form and function to grow our web presence in the coming months & years.”
Chris Bardsley
Digital Marketing Manager
Kind words and warm applause
“Upp B2B impressed us from pitch right through to final delivery. They provided a new brand and website that has already helped us to reach new markets and generate more leads.
Our initial brief was extensive (to say the least), and the Upp B2B team’s response was to challenge the rationale behind our ideas, which allowed the project to evolve into much more than a website redesign.
A full rebrand ensued, creating a platform that has allowed Unibox to resonate with our entire target markets. The result is a new look and feel, as well as a new company website, both of which look amazing.
Speaking purely as a digital marketer, the website build is nothing short of brilliant, with the management of content, optimisation and back-end development taking as much prominence as front-end design/user experience, giving us the perfect blend of form and function to grow our web presence in the coming months & years.”
Chris Bardsley
Digital Marketing Manager
Ready to start your journey Uppwards?
If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.
Ready to start your journey Uppwards?
If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.