Science Warehouse - Upp B2B

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Science Warehouse

How do you inject dynamism into a supposedly ‘dull’ market?

Utilising cloud-based technology, Science Warehouse enables organisations to drive efficiencies through the source-to-settle procurement process.

Our brief

“We want a new brand identity for Science Warehouse. It should disrupt the marketplace and be bold, confident and purposeful. We want to appeal to a wider market, beyond science.”

Science Warehouse wanted to challenge the perception of procurement being ‘boring’ by showcasing the energy, passion and vibrancy that exists within the company.

Our brief

“We want a new brand identity for Science Warehouse. It should disrupt the marketplace and be bold, confident and purposeful. We want to appeal to a wider market, beyond science.”

Science Warehouse wanted to challenge the perception of procurement being ‘boring’ by showcasing the energy, passion and vibrancy that exists within the company.

The delivery

  • Customer interviews, workshops attended by key stakeholders and extensive competitor research helped us to uncover Science Warehouse’s strengths, opportunities and challenges.
  • This insight was used to create a market-facing brand proposition that articulated the brand’s personality, values and the tangible benefits of its service.

The delivery

  • Customer interviews, workshops attended by key stakeholders and extensive competitor research helped us to uncover Science Warehouse’s strengths, opportunities and challenges.
  • This insight was used to create a market-facing brand proposition that articulated the brand’s personality, values and the tangible benefits of its service.
  • The new identity was brought to life via marketing materials and other collateral, while the Science Warehouse’s website was completely rebuilt around the updated brand and messaging, with a user experience designed to suit both the company’s key audiences: buyers and sellers.
  • The new identity was brought to life via marketing materials and other collateral, while the Science Warehouse’s website was completely rebuilt around the updated brand and messaging, with a user experience designed to suit both the company’s key audiences: buyers and sellers.

Kind words and warm applause

“Upp B2B drilled deep to gain a thorough understanding of our customers and industry, as well as our solutions offering and business culture. The whole process was highly structured, and enabled us to quickly get to grips with the future direction of our brand positioning.

“The thinking and creative visualisation that Upp B2B produced instantly felt right for us as a business. We’re thrilled with the final result.”

Victoria Winn, Senior Marketing Manager, Science Warehouse

Kind words and warm applause

“Upp B2B drilled deep to gain a thorough understanding of our customers and industry, as well as our solutions offering and business culture. The whole process was highly structured, and enabled us to quickly get to grips with the future direction of our brand positioning.

“The thinking and creative visualisation that Upp B2B produced instantly felt right for us as a business. We’re thrilled with the final result.”

Victoria Winn, Senior Marketing Manager, Science Warehouse

Ready to start your journey Uppwards?

If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.

Get in touch

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