A sense of dynamism and stand-out for a procurement brand
Delivered by an expert team and proven cloud-based technology, Science Warehouse enables organisations to drive efficiencies through the Source-to Settle procurement process.
Our brief
“To create a new brand and identity for Science Warehouse that disrupts the market place, we want to be bold, confident and purposeful. We want to appeal to a wider market, beyond Science.”
Science Warehouse needed to increase brand awareness so they could increase market share.
They needed to educate the audience about their new capability in delivering a full source-to-settle process.
They realised that to stand out, not only in the market, but from the general ‘boring’ stereotype of procurement in general they would need to depict the energy, passion and vibrancy that existed within the company itself.
Our brief
“To create a new brand and identity for Science Warehouse that disrupts the market place, we want to be bold, confident and purposeful. We want to appeal to a wider market, beyond Science.”
Science Warehouse needed to increase brand awareness so they could increase market share.
They needed to educate the audience about their new capability in delivering a full source-to-settle process.
They realised that to stand out, not only in the market, but from the general ‘boring’ stereotype of procurement in general they would need to depict the energy, passion and vibrancy that existed within the company itself.
The delivery
“An rigorous and detailed research project, alongside various workshops gathering internal and external perceptions, resulted in a compelling new proposition, mission and set of values that refocused the business toward achieving its business goals. These properties of the new brand were then brought to life by a vibrant and impactful visual identity.”
Voice of customer interviews and workshops attended by key business stakeholders, together with extensive competitor research, helped us to uncover Science Warehouse’s biggest strengths, opportunities and challenges.
This insight was used to create a market-facing brand proposition to articulate the brand personality, values and the tangible benefits of their service to the customer.
The delivery
“An rigorous and detailed research project, alongside various workshops gathering internal and external perceptions, resulted in a compelling new proposition, mission and set of values that refocused the business toward achieving its business goals. These properties of the new brand were then brought to life by a vibrant and impactful visual identity.”
Voice of customer interviews and workshops attended by key business stakeholders, together with extensive competitor research, helped us to uncover Science Warehouse’s biggest strengths, opportunities and challenges.
This insight was used to create a market-facing brand proposition to articulate the brand personality, values and the tangible benefits of their service to the customer.
To tell the brand story, the new suite of messaging and identity was brought to life in marketing materials and other collateral.
The Science Warehouse website was completely rebuilt to represent the updated brand and message, with a user experience designed to suit both of the company’s main audiences – buyers and sellers.
To tell the brand story, the new suite of messaging and identity was brought to life in marketing materials and other collateral.
The Science Warehouse website was completely rebuilt to represent the updated brand and message, with a user experience designed to suit both of the company’s main audiences – buyers and sellers.
Kind words and warm applause
“Upp B2B drilled deep to gain a thorough understanding of our customers and industry, as well as our solutions offering and business culture. The whole process was highly structured, and it enabled us to quickly get to grips with the key aspirations and future direction of our brand positioning. The thinking and creative visualisation that Upp B2B produced instantly felt right for us as a business and we’re thrilled with the final result.”
Victoria Winn, Senior Marketing Manager, Science Warehouse
Kind words and warm applause
“Upp B2B drilled deep to gain a thorough understanding of our customers and industry, as well as our solutions offering and business culture. The whole process was highly structured, and it enabled us to quickly get to grips with the key aspirations and future direction of our brand positioning. The thinking and creative visualisation that Upp B2B produced instantly felt right for us as a business and we’re thrilled with the final result.”
Victoria Winn, Senior Marketing Manager, Science Warehouse
Get Started
;
Ready to start your journey Uppwards?
If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.
