PetSafe® Brand - Upp B2B

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PetSafe® Brand

What would make you trust a brand with your beloved pet?

PetSafe® is a global brand that manufactures innovative pet products. Headquartered in Knoxville, US the company distributes to over 50 countries worldwide and has an annual revenue of more than $360m.

Our brief

“We want to build the PetSafe® brand and drive sales of the product range via trade partners in key markets: UK, France, Australia, Canada, Japan and China.”

Our brief

“We want to build the PetSafe® brand and drive sales of the product range via trade partners in key markets: UK, France, Australia, Canada, Japan and China.”

The delivery

  • The relationship between Upp and Petsafe has spanned more than a decade, growing from creative support to a fully-integrated international campaign and communications partnership.
  • We’ve immersed ourselves in pet-product market trends and consumer behavioural-traits to develop marketing initiatives that have extended PetSafe® brand awareness and solidified its positioning.
  • We’ve worked in collaboration with the PetSafe® international marketing team to develop a strategic, brand-led marketing approach. As each country is at a different stage of market maturity, they required a country-specific strategic and tactical approach to meet their commercial objectives.
  • As an example, amongst the insights gleaned from focus groups we ran in Japan and China were a strong local preference for UK-style packaging designs over typically Japanese or Chinese designs.
  • We manage the PetSafe® brand PR and social media teams across all relevant markets; support PetSafe® Brand exhibition activity, including stand design; and act as an integral part of the PetSafe® international marketing team to give day-to-day advice on multi-channel marketing strategies and planning.

The delivery

  • The relationship between Upp and Petsafe has spanned more than a decade, growing from creative support to a fully-integrated international campaign and communications partnership.
  • We’ve immersed ourselves in pet-product market trends and consumer behavioural-traits to develop marketing initiatives that have extended PetSafe® brand awareness and solidified its positioning.
  • We’ve worked in collaboration with the PetSafe® international marketing team to develop a strategic, brand-led marketing approach. As each country is at a different stage of market maturity, they required a country-specific strategic and tactical approach to meet their commercial objectives.
  • As an example, amongst the insights gleaned from focus groups we ran in Japan and China were a strong local preference for UK-style packaging designs over typically Japanese or Chinese designs.
  • We manage the PetSafe® brand PR and social media teams across all relevant markets; support PetSafe® Brand exhibition activity, including stand design; and act as an integral part of the PetSafe® international marketing team to give day-to-day advice on multi-channel marketing strategies and planning.

Kind words and warm applause

“We’ve been consistently impressed with Upp’s ability to produce high-quality and commercially-driven creative work. The team’s support over the years has been invaluable for us as a small internal team, and has given us the capability to extend the PetSafe® brand to a larger market.

“From day one we’ve enjoyed our partnership with Upp, and we look forward to continuing working with their fab team to achieve even greater success.”

Angela Critchley, international marketing director, Radio Systems® Corporation (owners of PetSafe®)

Kind words and warm applause

“We’ve been consistently impressed with Upp’s ability to produce high-quality and commercially-driven creative work. The team’s support over the years has been invaluable for us as a small internal team, and has given us the capability to extend the PetSafe® brand to a larger market.

“From day one we’ve enjoyed our partnership with Upp, and we look forward to continuing working with their fab team to achieve even greater success.”

Angela Critchley, international marketing director, Radio Systems® Corporation (owners of PetSafe®)

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