Elsevier - Upp B2B

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Elsevier

How do you capture the imaginations of the world's sharpest minds?

Elsevier is one of the world’s leading providers of scientific and medical information. The company publishes more than 2,000 journals – including prestigious titles such as The Lancet – and 33,000 book titles, along with an array of digital resources for science, health and technology professionals.

Our brief

“We require support across the full spectrum of marketing activity, from ongoing website maintenance to global branding rollouts and strategic campaigns.”

Our brief

“We require support across the full spectrum of marketing activity, from ongoing website maintenance to global branding rollouts and strategic campaigns.”

The delivery

  • Elsevier required a highly flexible marketing partner with the ability to meet the demands of an international business comprising multiple brands; an agency partner that could demonstrate intelligent thinking, commercial insight and robust campaign-measurement processes.
  • Working together since 2007, Elsevier and Upp B2B have collaborated on a significant number of projects. We’ve created a series of eye-catching campaigns and high-impact branding work, together with highly responsive tactical support and bespoke web application development.
  • Projects have regularly exceeded targets and successfully positioned Elsevier as ‘more than a publisher’ with key audiences.

The delivery

  • Elsevier required a highly flexible marketing partner with the ability to meet the demands of an international business comprising multiple brands; an agency partner that could demonstrate intelligent thinking, commercial insight and robust campaign-measurement processes.
  • Working together since 2007, Elsevier and Upp B2B have collaborated on a significant number of projects. We’ve created a series of eye-catching campaigns and high-impact branding work, together with highly responsive tactical support and bespoke web application development.
  • Projects have regularly exceeded targets and successfully positioned Elsevier as ‘more than a publisher’ with key audiences.

Selected projects for Elsevier

  • Exam Ninja
    We created a viral social campaign to encourage trial take-up and paid subscriptions for Elsevier’s Exam Consult product targeting medical students. The campaign centred on a Flash-based ‘Ninja Game’ that promoted the emotional benefit of exam confidence to medical students. Resulting data capture facilitated the targeting of personalised discount offers via SMS and email.
  • SciVal
    In a challenging timeframe (six weeks from briefing to final delivery) we developed a global launch campaign for this groundbreaking Elsevier research software. Our integrated campaign generated over $6.5m of new product sales within the first six months of launch. The campaign also won the prestigious B2B Marketing magazine Best Lead-Generation Campaign award.
  • Health Sciences student engagement
    Positioning Elsevier as the educational partner of choice is a key objective for the business, with a fresh intake of students to engage with each year. Our campaigns are syndicated across Europe to maximise marketing spend and support brand recall during medic freshers’ week and beyond.

Kind words and warm applause

“Upp B2B works way beyond the boundaries of a traditional creative vendor. They’re responsive, adaptive and singularly focused on helping you achieve your business outcomes.”

Vice president of product marketing, Reed Elsevier

Selected projects for Elsevier

  • Exam Ninja
    We created a viral social campaign to encourage trial take-up and paid subscriptions for Elsevier’s Exam Consult product targeting medical students. The campaign centred on a Flash-based ‘Ninja Game’ that promoted the emotional benefit of exam confidence to medical students. Resulting data capture facilitated the targeting of personalised discount offers via SMS and email.
  • SciVal
    In a challenging timeframe (six weeks from briefing to final delivery) we developed a global launch campaign for this groundbreaking Elsevier research software. Our integrated campaign generated over $6.5m of new product sales within the first six months of launch. The campaign also won the prestigious B2B Marketing magazine Best Lead-Generation Campaign award.
  • Health Sciences student engagement
    Positioning Elsevier as the educational partner of choice is a key objective for the business, with a fresh intake of students to engage with each year. Our campaigns are syndicated across Europe to maximise marketing spend and support brand recall during medic freshers’ week and beyond.

Kind words and warm applause

“Upp B2B works way beyond the boundaries of a traditional creative vendor. They’re responsive, adaptive and singularly focused on helping you achieve your business outcomes.”

Vice president of product marketing, Reed Elsevier

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If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.

Get in touch

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