Elsevier Citescore

Elsevier is a global information analytics company that helps institutions and professionals progress science, advance healthcare and improve performance.

Elsevier’s Scopus is the world’s largest database of peer-reviewed literature, covering more than 22,000 journals.

To help researchers better access the impact of individual journals, Elsevier developed CiteScore, a journal metric calculated using a formula applied to the average citations per journal document against its total publishing output.

Our brief

“We need to publicly launch CiteScore this year to gain market acceptance, but our Scopus launch roadmap doesn’t allow for this. Can you help us?”

Our brief

“We need to publicly launch CiteScore this year to gain market acceptance, but our Scopus launch roadmap doesn’t allow for this. Can you help us?”

The delivery

We decided that the best solution was to build a bespoke web app that would integrate Citescore with the Scopus product site. We devised an exacting timescale that would allow us to hit the launch deadline.
The Scopus SaaS platform was in the final stages of design and rollout. This presented an added challenge: our web app would need to use the Scopus visual identity, but we would go live first.
We worked closely with the Elsevier product teams on two continents to ensure we delivered a ground-breaking ‘omni-device’ interface that mirrored the Scopus user experience.
We launched on time, and within three months had driven 50,000 visits to Scopus pages, and received 45,000 visitors from Scopus in return.

The delivery

We decided that the best solution was to build a bespoke web app that would integrate Citescore with the Scopus product site. We devised an exacting timescale that would allow us to hit the launch deadline.
The Scopus SaaS platform was in the final stages of design and rollout. This presented an added challenge: our web app would need to use the Scopus visual identity, but we would go live first.
We worked closely with the Elsevier product teams on two continents to ensure we delivered a ground-breaking ‘omni-device’ interface that mirrored the Scopus user experience.
We launched on time, and within three months had driven 50,000 visits to Scopus pages, and received 45,000 visitors from Scopus in return.

Kind words and warm applause

“The Upp B2B team have delivered a fantastic product that we’re all incredibly proud of. They’ve taken branding and technical specifications, along with hundreds of thousands of data points and implemented them in a way that sets a very high standard for our own product teams to follow!

“I’ve worked with Upp B2B for many years on various marketing projects and websites, so this was the first time I’ve asked them to build a fully functional product. I must say, they’ve really stepped up and combined an excellent knowledge of our business with some first-rate technical expertise to produce a sophisticated and attractive product. A great piece of work from all involved.”

Chris James, product manager, Elsevier

Kind words and warm applause

Chris James, product manager, Elsevier

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If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.

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