CHEP
Can the biggest name in pallets get bigger still?
CHEP is a leading global provider of pallet and container pooling services. Known for its trademark blue pallets, CHEP puts sustainability at the heart of its business processes.
Our brief
“We need to communicate the new level of simplicity that we offer, as the environment in which we operate can be really complex. We need to simplify our interactions and communications with our customers even further. We also need to convey that we are more than just a commodity supplier of wooden pallets.”
Our brief
“We need to communicate the new level of simplicity that we offer, as the environment in which we operate can be really complex. We need to simplify our interactions and communications with our customers even further. We also need to convey that we are more than just a commodity supplier of wooden pallets.”
The delivery
- We focused on key benefit messages, delivered in as direct and straight-talking a manner as possible.
- We highlighted the contrast between the complexity of running a business and the pleasing simplicity of CHEP’s solutions.
- We also stepped outside of pure marketing to rethink key elements of CHEP’s service process – including their invoicing system – so that they’d better dovetail with this central idea of seamless, minimalist simplicity.
- CHEP’s invoicing system, for example, was completely overhauled. Estimations of pricing can be complex for CHEP’s customers, so we designed a price-finding tool that greatly simplified and sped up this process.
- The brand messaging was communicated through an array of channels – including video – and we also deployed internal messaging to rally the workforce around the new ‘Simplicity for the Customer’ proposition.
The delivery
- We focused on key benefit messages, delivered in as direct and straight-talking a manner as possible.
- We highlighted the contrast between the complexity of running a business and the pleasing simplicity of CHEP’s solutions.
- We also stepped outside of pure marketing to rethink key elements of CHEP’s service process – including their invoicing system – so that they’d better dovetail with this central idea of seamless, minimalist simplicity.
- CHEP’s invoicing system, for example, was completely overhauled. Estimations of pricing can be complex for CHEP’s customers, so we designed a price-finding tool that greatly simplified and sped up this process.
- The brand messaging was communicated through an array of channels – including video – and we also deployed internal messaging to rally the workforce around the new ‘Simplicity for the Customer’ proposition.
Kind words and warm applause
“It’s been great working with the guys from Upp B2B. We’ve worked on a lot of different activity and campaigns. Some projects have required quick turnarounds, but the guys are always really flexible and quick-off-the-mark to get things done.
“The CHEP stand that Upp produced for IMHX looked especially fantastic, and they’ve produced some really good videos. I’m looking forward to working on more exciting campaigns with the team.”
Marketing manager, CHEP
Kind words and warm applause
“It’s been great working with the guys from Upp B2B. We’ve worked on a lot of different activity and campaigns. Some projects have required quick turnarounds, but the guys are always really flexible and quick-off-the-mark to get things done.
“The CHEP stand that Upp produced for IMHX looked especially fantastic, and they’ve produced some really good videos. I’m looking forward to working on more exciting campaigns with the team.”
Marketing manager, CHEP
The delivery: Tools and invoices
“Invoices and price lists are complicated. With good design, they cannot only be simple, but can generate more enquiries.”
- We completely overhauled CHEP’s paper invoices to separate a visually-informative overview from the rest of the the detail.
- We then took some of this thinking and redesigned CHEP’s online invoice, taking advantage of the extra dimensions and impact that current web technology can offer.
- Estimations of pricing can be complex for the customer. We completely redesigned a price-finding tool that would simplify and speed up this process so they can get to a purchase decision with ease.
- This simple visual and content structure overhaul has had big impact on CHEP’s ordering process.
The delivery: Tools and invoices
“Invoices and price lists are complicated. With good design, they cannot only be simple, but can generate more enquiries.”
- We completely overhauled CHEP’s paper invoices to separate a visually-informative overview from the rest of the the detail.
- We then took some of this thinking and redesigned CHEP’s online invoice, taking advantage of the extra dimensions and impact that current web technology can offer.
- Estimations of pricing can be complex for the customer. We completely redesigned a price-finding tool that would simplify and speed up this process so they can get to a purchase decision with ease.
- This simple visual and content structure overhaul has had big impact on CHEP’s ordering process.
Kind words
“It’s been great working with the guys from Upp B2B. We’ve been working together for just over a year now and we’ve worked on a lot of different activity and campaigns. Some have been quite quick turnaround, but the guys are always really flexible and quick off the mark to get things done. You can see from stuff we’ve done, especially at IMHX – the stand looked fantastic! We’ve produced some really good videos and I’m looking forward to working on some exciting campaigns in the near future with the team.”
Marketing Manager, CHEP
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