100% Group - Upp B2B
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100% Group

A refreshed brand identity for a new challenge

100% specialise in international retail display and graphic installations, working on projects with major consumer brands around the world from their base in Manchester. The 100% team have delivered POP/POS displays and activated in-store marketing campaigns for brands such as GoPro, Audi, Adidas and Beats by Dre.

Our brief

“To date, our new business has predominantly been developed through partnerships with trade clients. To achieve our plans for continued growth, we need to make sure our brand also appeals to a direct customer base.” 

  • 100% needed an updated brand identity that would communicate their international capabilities to a new audience and capture the essence of the business.
  • The new visual identity and tone of voice would be developed and then rolled out across all major brand touchpoints, including the 100% website and industry events.

Our brief

“To date, our new business has predominantly been developed through partnerships with trade clients. To achieve our plans for continued growth, we need to make sure our brand also appeals to a direct customer base.” 

  • 100% needed an updated brand identity that would communicate their international capabilities to a new audience and capture the essence of the business.
  • The new visual identity and tone of voice would be developed and then rolled out across all major brand touchpoints, including the 100% website and industry events.

The delivery

“An in-depth research project and brand workshop gathering internal and external perceptions turned into a compelling new proposition, brought to life by an eye-catching visual identity.”

  • Voice of customer interviews and a brand workshop attended by key business stakeholders, together with extensive competitor research, helped us to uncover 100%’s biggest strengths and challenges.
  • This insight was used to create a market-facing value proposition – the real challenge is where we shine – to encapsulate 100%’s personality, values and the core benefit of their offer to retail brands.
  • To tell the brand story, this essence was combined with visual elements representing 100%’s global outlook and commitment to finding solutions in challenging circumstances.
  • The 100% website was rebuilt to present the updated identity, with a user experience designed to suit both of the company’s main audiences – retail brands and third-party installers.
  • Trade advertising to support the launch was created and new sales collateral produced. We supported the 100% team in rolling out the new brand identity at a major industry event, Retail Design Expo.

 

The delivery

“An in-depth research project and brand workshop gathering internal and external perceptions turned into a compelling new proposition, brought to life by an eye-catching visual identity.”

  • Voice of customer interviews and a brand workshop attended by key business stakeholders, together with extensive competitor research, helped us to uncover 100%’s biggest strengths and challenges.
  • This insight was used to create a market-facing value proposition – the real challenge is where we shine – to encapsulate 100%’s personality, values and the core benefit of their offer to retail brands.
  • To tell the brand story, this essence was combined with visual elements representing 100%’s global outlook and commitment to finding solutions in challenging circumstances.
  • The 100% website was rebuilt to present the updated identity, with a user experience designed to suit both of the company’s main audiences – retail brands and third-party installers.
  • Trade advertising to support the launch was created and new sales collateral produced. We supported the 100% team in rolling out the new brand identity at a major industry event, Retail Design Expo.

 

Kind words and warm applause

 

“It has been a pleasure working with you on this journey – you have made it seamless for us. Most importantly, I’m really pleased with how the website looks with the new branding and the expanded functionality. Another great job from the Upp B2B team!”

Dan Williams, Managing Director, 100 Percent Group

Kind words and warm applause

 

“It has been a pleasure working with you on this journey – you have made it seamless for us. Most importantly, I’m really pleased with how the website looks with the new branding and the expanded functionality. Another great job from the Upp B2B team!”

Dan Williams, Managing Director, 100 Percent Group

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Ready to start your journey Uppwards?

If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.

hello@uppb2b.co.uk

Ready to start your journey Uppwards?

If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.

Call   0161 786 8040 hello@uppb2b.co.uk
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