How do you simultaneously appeal to two different customer bases?
100% Group specialise in retail display and graphic installations. They’ve delivered POP/POS displays and activated in-store marketing campaigns for brands such as GoPro, Audi, adidas and Beats by Dre.
Our brief
“To date, our new business has predominantly been developed through partnerships with trade clients. To achieve our plans for growth, we need to ensure our brand also appeals to a direct customer base.”
100% needed an updated brand identity that would communicate their international capabilities while capturing the essence of their business.
Our brief
“To date, our new business has predominantly been developed through partnerships with trade clients. To achieve our plans for growth, we need to ensure our brand also appeals to a direct customer base.”
100% needed an updated brand identity that would communicate their international capabilities while capturing the essence of their business.
The delivery
Customer interviews, a brand workshop and extensive competitor research helped us to uncover 100% Group’s biggest strengths and challenges.
This insight was used to create a market-facing value proposition – “The Real Challenge is Where We Shine” – to communicate 100% Group’s essence to retail brands.
This essence was then fed into visual elements. The 100% Group website was rebuilt, with a user experience designed to suit both of the key audiences: retail brands and third-party installers.
The delivery
Customer interviews, a brand workshop and extensive competitor research helped us to uncover 100% Group’s biggest strengths and challenges.
This insight was used to create a market-facing value proposition – “The Real Challenge is Where We Shine” – to communicate 100% Group’s essence to retail brands.
This essence was then fed into visual elements. The 100% Group website was rebuilt, with a user experience designed to suit both of the key audiences: retail brands and third-party installers.
Kind words and warm applause
“It’s been a pleasure working with Upp – they’ve made it seamless for us. I’m really pleased with how the website looks with the new branding and expanded functionality. Another great job from the Upp B2B team!”
Dan Williams, managing director, 100% Group
Kind words and warm applause
“It’s been a pleasure working with Upp – they’ve made it seamless for us. I’m really pleased with how the website looks with the new branding and expanded functionality. Another great job from the Upp B2B team!”
Dan Williams, managing director, 100% Group
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