Joe is Upp’s new senior copywriter. He started out in journalism, working for outlets such as ShortList, NME, the BBC and Cosmopolitan. He made the full-time shift over to around marketing five years ago, having watched a few episodes of Mad Men and thought, “I could do that! How hard can it be?”
Turns out writing a five-word strapline is actually more brain-taxing than writing a 2,000-word feature, but he’s happy he made the move nonetheless. Here, he takes on Upp’s new-starter quiz.
Where is your favourite place in the world?
I love big, noisy, scruffy cities that feel a bit overwhelming, so it’s probably between Tokyo and New York.
What are you currently watching on Netflix?
A demented sketch series called I Think You Should Leave, and a seemingly endless parade of Pokémon shows, because my six-year-old daughter loves them with a cultish zeal.
What do you love most about your job?
The adrenaline-and-endorphins rush you feel when you’ve been struggling to come up with the perfect phrase or idea and it suddenly arrives, fully formed, in your brain.
Where are you from?
Wolvo, ay I. [Trans: Wolverhampton.]
What was your first ever job?
Weekend glass-collector in a huge, rowdy pub in Wolverhampton. They used to sell a lot of snakebite-and-black, so everyone was hammered and everything was sticky.
What was the last book you read?
Jon Ronson’s The Psychopath Test, a look at shifting societal perceptions of psychopaths and ‘madness’. Far more of a breezy, funny read than it sounds, believe it or not. Currently reading Sapiens: A Brief History of Humankind by Yuval Noah Harari. I mostly read non-fiction books that people were buzzing over five years ago. I’m permanently 15 books behind the cool-kids curve.