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Travis Perkins chooses Upp B2B for strategic brand review

  • by Upp B2B
  • 20th Oct 2017
    • Upp News

It’s exciting times here at Upp, as we’ve recently been commissioned by Travis Perkins (part of Travis Perkins plc) to partner with them on a strategic review of the brand and customer proposition. The work is a key part of Travis Perkins’ five-year business strategy, which is focused on leveraging their builders’ merchant reputation to support the future and changing needs of the building and home improvement markets.

Travis Perkins has been supplying the building and construction trades for more than 200 years and is a recognised market leader. As part of the project, we’ll be developing the customer proposition for the company, positioning why this timber & builders merchant is the trade’s first choice.

Lucy Miller, head of marketing, Travis Perkins plc said, “Putting our customers at the heart of our strategic thinking is central to every decision we make as a business. Upp B2B was selected to guide us through this process as the agency has such strong b2b expertise and a proven brand development model.” She continues, “The agency has already led a number of senior team workshops, which have been invaluable in helping us to understand and articulate what makes us different.  We’re really looking forward to finalising the proposition work and bringing it to life.”

Our Director of Brand, Ann Rimmer, commented, “The Travis Perkins leadership team have been great to work with on this project, as they are so customer-centric in their thinking”. She concludes, “The brand has such an established heritage and we are proud that they have trusted us to help develop the next phase of its success.”

If you’d like to see more of our client work which specialises in brand insight and digital solutions, take a look at the Our Work page, or to discuss your business challenges with one of the team, Contact Us.