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The archive

The writers here at Upp B2B have been busy reporting, writing and educating since we began in 2016.

Mobile-first indexing: What does it mean for your b2b website?

  • 27th Apr 2018
  • Brand Growth, Web and Digital

After 18 months of experimentation and testing, Google finally announced the rollout of mobile-first indexing on March 26th. A product manager at the company first talked about this change in November 2016, highlighting that the majority of people were searching the web on mobile devices and suggesting it was time to give preference to the…

The Business Marketing Club kicks off in the north-west

  • 21st Mar 2018
  • B2B, Upp News

A brand new knowledge sharing and networking group for b2b marketers has arrived in our region – and we’re thrilled to be actively involved. The Business Marketing Club (BMC) has already run successful events in London, the south-west and east Midlands. With the launch of BMC NW, the north-west’s growing b2b marketing community now has…

Is there a role for chatbots on B2B websites?

  • 13th Mar 2018
  • B2B, Brand Growth, Web and Digital

chat|bot [ˈtʃatbɒt] NOUN chatbots (plural noun) a computer program designed to simulate conversation with human users, especially over the Internet: “chatbots often treat conversations like they’re a game of tennis: talk, reply, talk, reply” By now, most of you internet savvy users will have come across these programs – some of you will have had…

Welcome to Upp, Aimee Wiseman

  • 12th Mar 2018
  • Upp News

The first three months of 2018 have seen as many new faces join Upp B2B. We’ve been expanding the Client Services team, which is newly headed up by Becs and also includes new account executive April. Now we turn the spotlight to our latest addition, Aimee Wiseman, who has joined Upp as senior account manager. She…

Team Upp do the Great Manchester Run

  • 28th Feb 2018
  • Upp News

Every year in May, Manchester hosts one of the largest mass participation running events in the world. From kids’ races to the 10k and half marathon, there is something for everyone. I have done the 10k twice (a long time ago) and it was great for me and the wider team. Today I set our resident…

Welcome to Upp, April Dawson

  • 23rd Feb 2018
  • Upp News

We’re pleased to introduce another new member of the Upp team. April Dawson recently joined us as account executive after graduating from the University of Edinburgh and quickly proved herself to be a natural, jumping straight into some challenging client projects. Definitely a future b2b star! Get to know her below. ———- Where is your favourite…

Welcome to Upp, Beccy Irving

  • 20th Feb 2018
  • Upp News

Exciting developments are afoot at Upp B2B, with new client projects kicking off and new talent boosting our stellar team. We grabbed five minutes amid the flurry of meetings, brand workshops and general heads-down grafting to find out a bit more about Beccy Irving, our new client services director. Becs brings bags of experience and…

GDPR is a great marketing opportunity

  • 14th Feb 2018
  • B2B, Brand Growth, Strategy

If you’re not ready for GDPR yet, you’ve got just over three months left to prepare. The EU law arrives on May 25th and looks certain to transform the marketing landscape by introducing new rules on how businesses use personal data. Our MD Michael Clark recently offered his take on how b2b marketers should approach…

How your b2b brand can help your business align cost and value

  • 12th Feb 2018
  • Brand Growth, Branding, Lead Generation, Strategy

Like most business owners I get approached by salespeople trying to sell their wares to me on a regular basis. Yes I know, ‘sell’ to me, in today’s sales-adverse world. Not offering me any obvious value for my attention. Not nurturing me gently along a buyer journey of well-timed and useful communications and offers. Instead,…

What’s in store? Seven bitesize predictions for b2b marketing in 2018

  • 26th Jan 2018
  • B2B, Branding, Lead Generation, Strategy, Web and Digital

2018 is now well underway and, as always, marketers have been clamouring to make their predictions about what the next 12 months will hold. In the b2b world there’s a lot to get excited about, a few challenges on the horizon and plenty of emerging trends to keep an eye on, so we asked seven…