Web & Digital
We're a digital agency in Manchester and we create digital experiences to UPP your ROI.
The rules of the digital marketing game keep on changing. Growth in mobility, the need for ‘anywhere’ access and constant shifts in online buying behaviour bring new challenges for b2b business owners and marketers.
Continuous technology disruption in the b2b digital marketing space is the only constant. And we all need to come to terms with this to identify the emerging opportunities that an intelligent digital marketing strategy can deliver.
User-Centered Design
Digital experiences built for your usersEvery business needs a distinctive online presence and that’s why a basic, off-the-shelf web solution isn’t going to cut it when you need to stand out from your competitors.
Our User Experience (UX) process ensures we plan, design and build a ‘best in class’ website and online experience that not only looks great, but also (and most importantly) provides a persuasive customer experience that facilitates website conversions.
Our UX framework provides a fun and interactive process starting with a UX workshop to immerse the project team with the client challenges. Once armed with the relevant insights we go on to refine research, plan the information architecture, content hierarchy and craft the customer journeys for each ‘persona’ type.
Content Marketing
Content quality before quantityHigh quality content is vital to the success of any digital strategy, and at Upp B2B we have a wealth of expertise in delivering successful content marketing strategies, from blog posting and white papers to infographics and video.
Content is designed to appeal to different audiences when promoted through social media channels, email automation and online PR distribution.
It’s not just about new content; your existing website content needs to appeal to your target audience and this should be integrated into your overall content strategy to optimise your conversion stats.
This is where our team of copywriters and content strategists step in to set the tone and style required to get the most from your online presence.
SEO
Because search rank mattersSearch Engine Optimisation (SEO) is highly competitive and it can be time consuming to remain current with the ever-changing Google logotype, never mind the algorithms.
Time invested in intelligent SEO can make all the difference to your inbound lead quantity and quality. A combination of on-site technical optimisation, regular quality content refreshes and planned outreach activity will make your website work harder for you in the search engines to attract qualified, relevant traffic.
At Upp B2B, we have in-house search experts and geeks who are continually researching and analysing SEO trends and updates to identify ways to keep our clients ahead of the game and ultimately driving quality traffic towards the websites we support.
Conversation Rate Optimisation
Making a good experience a great experiencePaid advertising, SEO and content marketing are effective tools to generate traffic for business websites, but why invest in growing traffic figures if this doesn’t generate any more business on your bottom line?
Here at Upp B2B, we offer a comprehensive Conversion Rate Optimisation (CRO) service which we use to analyse the journeys visitors are taking when on your website and to identify why and where they drop off the conversion path.
We then get to work fixing each issue we identify, tracking the detailed impact of each change we make. This could be as simple as improving the structure of a poor performing web form, or a slightly bigger fix of your site’s navigation.
Our CRO process provides a continuous monitoring service, which identifies areas of your website which aren’t performing as well as they could be. We’re confident we can make a huge impact on your analytics, and your lead funnel, giving you demonstrable budget ROI. It’s a game of identifying marginal gains that create a return greater than the whole.
PPC Advertising
Get in front of an audience with paid advertisingPaid search is the fastest way to drive traffic to your website and offers a variety of online advertising options. It’s flexible, manageable and offers complete control; you can pay per click, per thousand impressions, or by view for video adverts. Paid search is an effective tool to generate lead quality and relevant website visits.
We can plan, execute and maintain text adverts which appear in primary positions on all core search engines, such as Google, Bing or Yahoo. We can place image and video adverts to appear on thousands of websites across Google’s network and create highly relevant adverts on social media platforms.
We choose the most suitable advertising platforms to ensure you reach your target audience and have vast experience of digital media buying across the following platforms:
- Google AdWords
- Bing Ads
- Facebook Ads
- Linkedin Ads
- Twitter Ads
Our in-house accredited professionals successfully manage and deliver paid search campaigns every day for clients in various markets. Share our knowledge and benefit from the results.
We’re experts in delivering meaningful research & insight, creating distinctive b2b brand propositions and crafting big creative ideas that connect with people to make a business-changing impact. Our clients work with us across one or all of the areas mapped out below.
Brand Creation
We help you map out your strategy by asking the right questions - to articulate your vision, position, proposition, points of distinction, brand story and messaging.
Brand Building
We bring your brand to life in words and pictures and create stand out - visual identity, website design & build, collateral, internal comms, video, exhibition support
Brand Growth
We're experts in building lead generation and brand awareness campaigns to make a noise in your market - email strategy, marketing automation, PPC, SEO, Content and social marketing.