Meet the team - Upp B2B
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Meet the team

We come from big agency, specialist agency and in-house marketing backgrounds

We’re an eclectic bunch here at Upp B2B. A true meeting of minds, drawn from big agency backgrounds, smaller agency specialists and in-house marketing roles. All driven by a desire to Upp the b2b ante.

We’re experts in brand strategy, visual identity, brand naming, content marketing, UX, CRO, SEO, PPC, social, automation, lead generation and a whole load of other things.

We’re professionally qualified to CIM. MRS, HubSpot and  IDM standards. We speak a number of languages. We’re gadget geeks. We run lots – including the Manchester 10K every year. We enjoy festivals, real ale and Netflix. And, we love adventurous travel. But the one thing that unites us is our passion to do great work for our clients – oh and beer club and our pub quiz at the end of the day on a Friday!

Max Clark

Founder and Managing Director

Websites I visit the most

A close call between mashable, amazon and linkedIn

My favourite expression

"Always focus on what you want the outcome to be… it helps you make better decisions."

I'll never be seen without

A device that gives me email access and a banana

My three words to describe Upp

Great new adventure!

My Upp goals

Support everyone who works in the agency and our precious clients to be the best b2b that we can be

Michael Clark

Founder and Director of Client Services

Websites I visit the most

Marketing Week (love Mark Ritson)

My favourite expression

“No worries.” (hangover from days living in Oz)

I'll never be seen without

A smile (erm…)

My three words to describe Upp

Smart business heads

My Upp goals

To lead our new, great team to even greater heights. Forever uppwards

Ann Rimmer

Founder and Director of Brand

Websites I visit the most

BBC

My favourite expression

"Why not?"

I'll never be seen without

iPhone

My three words to describe Upp

Ambitious, entrepreneurial B2B brands

My Upp goals

To be the agency of choice for ambitious, entrepreneurial B2B brands

Peter Davis

Creative Director

Websites I visit the most

I can’t resist a bit of Insta

My favourite expression

“Sounds like a creative opportunity”

I'll never be seen without

A cup of tea

My three words to describe Upp

Honest, Hardworking and Hungry

My Upp goals

To make sure there’s an idea at the heart of everything

Gareth Westhead

Head of Digital

Websites I visit the most

Google Analytics, Search Engine Land and Amazon

My favourite expression

"If in doubt, flat out"

I'll never be seen without

I’m never usually that far from a spreadsheet

My three words to describe Upp

What a team

My Upp goals

To keep our clients at the forefront of all things digital and online

Alex Bandaranaike

Account Manager

Websites I visit the most

YouTube

My favourite expression

"Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime."

I'll never be seen without

A can of Pepsi Max

My three words to describe Upp

Passionate, adaptable and intuitive

My Upp goals

Always provide a service above and beyond client expectation

Raymond Retson

Operations Manager

Websites I visit the most

bbc.co.uk/news

My favourite expression

"Gordon Bennett!"

I'll never be seen without

A jumper/cardigan

My three words to describe Upp

Fresh, Experienced, Creative

My Upp goals

To always deliver excellence

Martin Askew

Creative Manager

Websites I visit the most

bpando.org

My favourite expression

"If you change the way you look at things, the things you look at change.” Dr Wayne Dyer

I'll never be seen without

Water and chewing gum

My three words to describe Upp

Evolving, inspiring, challenging

My Upp goals

To constantly produce better and better creative work

Ali Qamar

Senior Web Developer

Websites I visit the most

Web site about tech news, latest trends in web development, coding in general. I like Stumble Upon quite a lot too

My favourite expression

“There are no shortcuts to any place worth going.”

I'll never be seen without

A warm and genuine smile on my face

My three words to describe Upp

Professional, warm and on your side!

My Upp goals

To exceed expectations and to excel in everything I do

Pooja Baddoo

Senior Account Manager

Websites I visit the most

Instagram or Facebook to upload selfies ;)

My favourite expression

There’s so many to choose from, but my favourite would be "Stop dancing Char, its cringing me out."

I'll never be seen without

An inappropriate comment

My three words to describe Upp

We’re all mad

My Upp goals

To always make the most out of every situation, great or challenging to deliver the best work I can

Mel Daggett

Strategy and Insight Manager

Websites I visit the most

Reddit, you'll find me mostly on r/lifeprotips

My favourite expression

"Get sh*t done."

I'll never be seen without

Snacks, and a pair of trainers in case there’s time for the gym

My three words to describe Upp

Brilliantly vibrant minds

My Upp goals

To fully appreciate and utilise all the talent in our Upp family for even better client experiences

Craig Foster

Creative

Websites I visit the most

IGN

My favourite expression

"Just keep swimming."

I'll never be seen without

My camera

My three words to describe Upp

Fresh, energy, team

My Upp goals

Produce exciting creative, be part of a talented team

Charlotte Howard

Senior Account Executive

Websites I visit the most

Imgur/The Drum/ALL the social media platforms

My favourite expression

"It's nice to be nice, but it's more nice to be nice" (credit to my dad for that)

I'll never be seen without

A smile, or massive hair, or skinny jeans

My three words to describe Upp

Energetic, focused, innovative

My Upp goals

To develop and produce exceptional client work with great people

April Dawson

Account Executive

Websites I visit the most

Instagram is definitely my most visited

My favourite expression

"Too blessed to be stressed"

I'll never be seen without

Lip balm!

My three words to describe Upp

Passionate, playful, fun

My Upp goals

To always keep learning and to deliver client work to be proud of

Jan Urquhart

Senior Artworker

Websites I visit the most

Facebook

My favourite expression

"Draw a picture of my soul, and it'd be a scribble with fangs." (Gillian Flynn)

I'll never be seen without

My Kindle

My three words to describe Upp

Not the norm

My Upp goals

To do great work with fabulous people!

Natalie Ball

Conceptual Designer

Websites I visit the most

Refinery29 and The Drum

My favourite expression

“When life gives you lemons, make lemonade”

I'll never be seen without

My iPhone and water

My three words to describe Upp

Creative, Intuitive, Passionate

My Upp goals

To produce brilliant and beautiful graphic design

Joe Madden

Senior Copywriter

Websites I visit the most

ItsNiceThat, Jezebel and – God knows why – Twitter.

My favourite expression

“Sorry to be a boring grammar nerd, but…”

I'll never be seen without

A Sharpie Fine Point – prince among pens.

My three words to describe Upp

Better, bolder B2B.

My Upp goals

To write copy that sticks in the mind like a hooky summertime pop hit.

Rachel Ensor

Account Executive

Websites I visit the most

Instagram, Facebook and ASOS

My favourite expression

"Will there be food there?"

I'll never be seen without

Wearing something black

My three words to describe Upp

Laughter, learning and like-minded

My Upp goals

To learn and improve my knowledge in as many areas of Upp as I can

George Prodanov

Digital Marketing Manager

Websites I visit the most

Google Ads, Business Insider, HubSpot

My favourite expression

Luck is when preparation meets opportunity

I'll never be seen without

A notepad

My three words to describe Upp

Business to Business

My Upp goals

Ensure our clients get results

Shell Jones

Accounts & Office Manager

Websites I visit the most

expedia.com (I love travel)

My favourite expression

“The world is a fascinating book, and those who do not travel read only a page.”

I'll never be seen without

A tan, perfect nails and a pair of wedges

My three words to describe Upp

Calm and considered

My Upp goals

To provide a great financial support service to our clients and the internal Upp team

Max Clark

Founder and Managing Director

Michael Clark

Founder and Director of Client Services

Ann Rimmer

Founder and Director of Brand

Peter Davis

Creative Director

Gareth Westhead

Head of Digital

Alex Bandaranaike

Account Manager

Raymond Retson

Operations Manager

Martin Askew

Creative Manager

Ali Qamar

Senior Web Developer

Pooja Baddoo

Senior Account Manager

Mel Daggett

Strategy and Insight Manager

Craig Foster

Creative

Charlotte Howard

Senior Account Executive

April Dawson

Account Executive

Jan Urquhart

Senior Artworker

Natalie Ball

Conceptual Designer

Joe Madden

Senior Copywriter

Rachel Ensor

Account Executive

George Prodanov

Digital Marketing Manager

Shell Jones

Accounts & Office Manager

Ready to start your journey Uppwards?

If you need an outside perspective to understand how great b2b marketing thinking can help your business get to the next level, then let’s talk.

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