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Upp B2B launches new website for global residential investment specialist Complete

  • by Max Clark
  • 27th Sep 2016
    • Upp News

MediaCityUK-based b2b brand communications specialist Upp B2B has unveiled a new website for global property management company, Complete Prime Residential

Complete has a footprint in thirteen international residential property markets, and offices in five global locations including London, Manchester, Berlin, Hong Kong and Kuala Lumpur.

Upp B2B won the competitive pitch to recreate Complete’s online brand and web presence, standing out for its creative interpretation of the brief and innovative thinking around user experience and conversion rate optimisation.

“It’s an exciting time for Complete as we have ambitious plans to expand our global market presence in 2017 and our new website will be key in helping us to achieve this. Upp B2B was the right choice for us as they offered the perfect balance of creativity and sound digital thinking,” comments Benjamin Hamilton-Rhys, marketing and communications manager at Complete Prime Residential.

He continues, “The website was delivered within a tight timescale and the Upp team were great collaborative partners throughout the process. We’re thrilled with the outcome, which is already having a significant impact on our conversion metrics. And what’s more, the site has been short-listed for Best Website in the Negotiator Awards, 2016 so we’re over the moon about this too.”

As part of the project, Upp B2B’s development team also managed a complex integration of Qube software, a property management platform used by the likes of Rightmove and Zoopla, to equip the website with a granular level of property search functionality.

“This was a great opportunity for our design and development teams to show their combined capabilities. Providing truly engaging web experiences is more important for brands than ever before and we’re confident this new website will help Complete extend its global reach online,” said Andy Sweeting, digital director at Upp B2B. “We look forward to helping the Complete team to optimise their new online presence in the coming months by focusing on conversion rate optimisation and SEO support.”

Upp B2B is a new specialist b2b agency formed as a result of a merger between Marketecture and Clock Creative in August 2016. For more information about the agency, call 0161 786 8040 or connect via Twitter @UppB2B.